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Reference Documents

All of our brand and identity standards are available in these two documents:

• ̽»¨×å Brand Guidelines, which pertains to anything and everything under the JU umbrella, except Athletics
• ̽»¨×å Dolphins Brand Identity Usage & Style Guide, which pertains to anything and everything under the umbrella of ̽»¨×å Athletics

We also offer standards and guides on specialized topics:

• University policies on media, social media, and the web
• Social media best practices and training
• Web site resources and tutorials

Visual Style

Colors

These are the official colors of ̽»¨×å, including the ̽»¨×å Dolphins.

Primary Colors

Secondary Colors

Typography

̽»¨×å's primary typeface is Adobe Caslon Pro. This typeface is a classic, universal, and widely recognized serif font available on most platforms. It is well-suited for large bodies of text.

Our secondary typeface is Univers LT STD. This is a highly legible font that lends itself well to headlines, packaging, signage, and digital communications.

Email Signature

Recommended Formatting

Typeface: Calibri Body, Arial or Times New Roman

Size: Font size 11 or 12

Font color: Black

Background: Plain white/no image

Do & Don't

• Add inspirational quotes
• Add animations or images besides the JU logo
• Use any color besides black
• Use fonts besides the recommended typefaces above
• Use the athletics logo unless you work in athletics

Instructions to Change Your Signature

PC Users

Go to:

1. Message
2. Signatures
3. Under edit signature compose or edit your signature, and copy and paste the JU logo here

Mac Users

Go to:

1. Preferences
2. Signatures
3. Select Standard
4. Make edits or create your signature, and copy and paste the JU logo here